Advertising Pre-Testing Research

Rabin Research Advertising Pre-Testing allows you to take your advertising for a test-drive before you run it.

Experience

We have conducted hundreds of Ad Pre-Testing studies -- for a wide range of products/services:

• antiperspirants/deodorants
• appliances
• beer
• computer disks
• golf equipment
• hair color
• headsets
• house wares
• insurance
• shoe stores
• soft drinks
• television programs
• toys
• trucks
• waste management services

Benefits

Rabin Research ad testing can be done with any type of advertising medium -- print, radio, television, internet. It can evaluate the advertising in terms of:

• Recall

• Message comprehension/importance

• Relevance

• Uniqueness

• Brand perceptions

• Purchase interest
  

Use of Results

Rabin Research Company's Advertising Pre-Testing studies will help you:

• Choose from among alternatives

• Understand if your advertising is meeting its objectives

• Learn how to modify it to make it more effective

 

 

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