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Market Researchers Must Pay Attention to Changes in Language

Ten years ago, Cingular created a truly iconic commercial to promote their unlimited talk and texting plan, wherein a mother asks her daughter who she’s texting so much, and the daughter responds “IDK, my BFF Jill?” The commercial is subtitled, translating the acronyms into “I don’t know, my best friend forever Jill?” It’s hard to […]

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Predictions for 2017

Our friends at the Soundings Group made a list of eight global companies to watch in 2017. Here at Rabin Research Company, we’re excited to watch their progress. We like to learn from other companies’ successes (and failures). http://thesoundingsgroup.com/eight-global-companies-watch-grow-2017/

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When to Walk Away

Our friends at Quality Service Marketing recently reached out for some input on when to walk away from a prospect. Here’s not only our advice, but theirs: http://www.qualityservicemarketing.com/2016/11/training-development/when-its-best-to-walk-away-from-a-prospect/

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The Evolution of Data Visualization

As a company that has been around over fifty years, we have had the opportunity to witness the introduction of new technology and methods of reporting for marketing research. One of the key areas of growth has been data visualization. With infographics becoming more common, we thought this was a great opportunity to look back […]

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Our Kind of Town, Chicago

Our company has been here in the Windy City for over 50 years. Currently located on Michigan Avenue, we’re in the heart of downtown Chicago, and we couldn’t be prouder to call this city home. After all, this is the city where the first blood bank and the first zipper were born. Walt Disney was […]

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Progressive New Look; Do New Ideas Follow?

Today the American Marketing Association (AMA) unveiled their new brand identity and logo that reflects both the transformation of the organization and its vision for the future. Find our more at ama.org

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Cutting Out the Pie

We’re not cutting the pies because we’re calorie conscious. We’re using fewer pie charts because we want to give you reports that are easier to read and interpret. Pie charts are a tool for showing the relation of parts to a whole. The pieces are proportional to one another, and they’re read by comparing the […]

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What’s in a Name?

Our friend Ken Fox, of The Soundings Group, recently wrote a blog post about the challenges of selecting a brand name that will be universally effective. One of the struggles he highlights in his post is how difficult it is to find names that are “legally clear” for pharmaceuticals. As a solution, many pharmaceutical brand names […]

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Marketing Lessons from Dr. Seuss

March 2nd was the birthday of one of our favorite authors, Theodore Seuss Geisel. You may know him better by his pen name, Dr. Seuss. Author of over 60 children’s books, Dr. Seuss’s whimsy shaped many of our childhoods. But is there something in his work that’s relevant to us in the business world? We think […]

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The Business World is Finally Getting it!

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