Marketing Communications Research

Rabin Research Advertising Research helps you develop and track your marketing communications programs to be sure they are meeting their objectives.

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Rabin Services	Objectives
Focus Groups/In-Depth Interviews	Check for red flags, refine visuals and copy, reduce number of choices to test quantitatively.
Ad Pre-Testing	Evaluate ads based on advertising theory against target markets relative to marketing and advertising strategies.
Ad Tracking	Evaluate the effectiveness of marketing activities, develop insights into customer and purchase behavior and help to develop/modify long-term strategies.

 

 

 

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