New Product Research Program
Our efficient, comprehensive New Product marketing research program can make the difference between success and failure for your next new product or service idea.
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Rabin Services
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Objectives
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- Focus Groups/In-Depth Interviews
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To explore the wide range of consumer perceptions, attitudes, and feelings toward the product category; to generate and enhance new product ideas. |
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To expose opportunities for improvements, extensions, and new products/services based on unmet needs. |
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To develop, screen, and refine new product concepts.
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To determine reactions toward new products in “real” use situations, identify product or positioning problems, and pinpoint trial/repeat purchase interest.
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To evaluate potential names, packages, prices, colors, and designs – to determine which are most consistent with product positioning. |
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