Problem Detection: Locating Opportunities

Rabin Research helps you identify product or service problems so you can develop strategic solutions.

Objectives

The goal is to find those problems consumers feel require an immediate need for resolution -- those problems that are so bothersome and occur with such frequency that they are serious enough to be opportunities for you.

 

 

Use this technique to examine:	Problems may exist in these areas:
Problems with your specific product	Physical characteristics of your product
Problems common to all products in your category	Benefits derived from using your product
Problems inherent in a category you may wish to enter	Image projected about the person who uses your product

Use of Results

• Identify new product opportunities

• Understand where your customers' problems differ from your non- customers'

• Improve products to sharpen market segmentation

• Make improvements in product's physical characteristics

 

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