Market Profile Studies/Awareness, Attitudes and Usage

Market Profile/Awareness, Attitude and Usage Studies

Rabin Research Market Profile/AAU studies help you get a clear picture of your brand’s position in the marketplace, what your consumers value and where opportunities lie.


We have conducted thousands of Market Profile/AAU studies — for a wide range of products/services:

  • athletic shoes
  • cable television
  • cable repair services
  • credit cards
  • financial services
  • gasoline
  • health insurance
  • hotels
  • restaurants
  • shipping services
  • telephone services
  • wine


From this type of study you will gain a better understanding of:

  • Brand/company awareness
  • Advertising awareness
  • Benefit importance
  • Attitudes/imagery perceived delivery
  • Purchase/use experiences
Use of Results

Rabin Research Company’s Market Profile/AAU studies help you determine:

  • Who the players are in the marketplace
  • Your brand’s strengths and weaknesses
  • Your competitors’ strengths and weaknesses
  • Where opportunities lie