Marketing Communications

Marketing Communications Research

Rabin Research Advertising Research helps you develop and track your marketing communications programs to be sure they are meeting their objectives.

Rabin Services
Objectives
Focus Groups/In-Depth Interviews
Check for red flags, refine visuals and copy, reduce number of choices to test quantitatively.
Ad Pretesting
Evaluate ads based on advertising theory against target markets relative to marketing and advertising strategies.
Ad Tracking
Evaluate the effectiveness of marketing activities, develop insights into customer and purchase behavior and help to develop/modify long-term strategies.