Design Research

Design Research…

Appealing.
Memorable.
Timeless.
Functional.

Let Rabin Research help you evaluate your product and package designs to be sure they meet your objectives.

Experience

We have conducted hundreds of design tests – for a wide range of products/services:

  • faucets
  • food products
  • headsets
  • pens
  • personal care products
  • service stations
  • shoes

Objectives

Depending on your specific objectives, our well-executed design studies will give you useful information on:

  • Visibility/Shelf Impact: effectiveness in attention-getting or stopping power
  • Readability: ability to communicate brand name, product or key copy points
  • Imagery: projected product features, benefits, qualities
  • Aesthetics: attractiveness, likeability
  • Functionality: perceptions of usability
  • Uniqueness: degree of difference from competition
  • Interest: intention to buy
  • Appropriateness: fit with products in line, company image
Use of Results
  • In today’s cluttered marketplace, outstanding product and package design can give you the edge you need by making your brand stand out
  • Rabin Research product and design tests will help you hear your customers and respond to their needs
  • Our studies will provide you with the marketing insights to use as a springboard to successfully build your brand