Problem Detection Research
Problem Detection: Locating Opportunities
Rabin Research helps you identify product or service problems so you can develop strategic solutions.
The goal is to find those problems consumers feel require an immediate need for resolution — those problems that are so bothersome and occur with such frequency that they are serious enough to be opportunities for you.
Use this technique to examine:
Problems may exist in these areas:
Use of Results
- Identify new product opportunities
- Understand where your customers’ problems differ from your non- customers’
- Improve products to sharpen market segmentation
- Make improvements in product’s physical characteristics