Product Use Testing
Product Use Tests for Timely Insights
Rabin Research can help you fine-tune your product to maximize sales and profitability throughout your product’s life cycle.
We have conducted hundreds of product use tests – for a wide range of products, including:
- artificial sweeteners
- food products
- panty hose
- personal care products
- writing instruments
Product Use Tests can provide valuable customer insights when you need to answer these types of questions:
- Should you change your product?
- How does it compare to competitors’ products?
- How would customers react if you were to change it?
- What features/benefits drive appeal for your product?
- Do customers recognize differences in your product line?
- Can you substantiate claims you are making?
Rabin Research utilizes a wide range of product testing approaches to design the use test that best addresses your objectives