Rabin Research -- Tracking Studies





Tracking Studies Help Keep Your Marketing Programs on Track Rabin Research tracking studies are carefully designed to measure the real-world impact of your marketing efforts.

Experience

We have conducted about 1,000 tracking studies -- for a wide range of products/services:

athletic shoes
cat box filler
computer chips
education
faucets
financial services
gaming/gambling
health insurance
juice
lawn & garden
music television
office furniture
personal grooming
retail stores
shoes

Wave vs. Continuous?

Depending on the objectives of your marketing program, there are two basic ways to approach tracking research.

Wave (Tied-to-Flight)	Continuous
Snapshot of what's happening in the marketplace at specific points in time	On-going view of what is happening in the marketplace
Measures change pre to post, or at several points during campaign	Measures incremental change during entire period

Use of Results

A carefully designed tracking study can help you...

Evaluate the effectiveness of your current marketing activities, compared to those of your competitors

Develop understanding and insights into customer purchase and usage behavior

Provide input in developing and/or modifying your long-term strategies

Combined with other sales and market share data, tracking research can give you a comprehensive picture of the impact of your marketing efforts and provide actionable data that lead to decisions.


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