Quantitative

Methods of Data Collection

  • Online
    • Panels
    • Other purchased or provided sample
  • Mobile
    • Panel
    • Other
  • Telephone (CATI)
  • Face-to-face
    • Central location intercepts, or pre-recruits
  • Mail
  • Multi-Mode
  • IVR

Techniques

  • Gamification
  • Regression (Regression, Correlation, Path modeling)
  • Choice (Max Diff, Conjoint, Discrete Choice, Adaptive)
  • Cluster Analysis (k-mean, 2-step, Hierarchical, Canonical, Finite Mixture)
  • CHAID/CART
  • Mapping and Quadrant Analysis
  • PSM (Price Sensitivity)
  • Penalty Analysis
  • TURF
  • Etc.

Qualitative

Methods of Data Collection

  • Traditional in-person focus groups
  • Traditional in-person in-depth interviews
  • Telephone in-depth interviews
  • In-store/shopper observations
  • Ethnographies
  • Online focus groups, bulletin boards, chat groups

Techniques

  • Bulletin board posts
  • Real-time online groups
  • Chats (text-based)
  • Webcams
  • Mobile (diaries, image capture, etc.)
  • Collages
  • Projective techniques

Hybrid Methods and Techniques